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What Is Domain Parking? The Power Of Domain Names

Domain name reselling has for long given the best returns on investments. Today domain name sales account for some big numbers. For example vodka.com sold for an estimated $3 million. In most cases these domains were purchased for $6-8 which is the price for registering a new domain name. Unbelievable, but true. The returns on domain names are amazingly volatile.

But what do domain resellers do till they are able to sell their domain names? This is where domain name parking comes into the picture. A solid method of making revenue even while the domain remains unsold.

Let us now delve further into what is domain name parking…

Domain parking is a method of revenue generation on undeveloped domains from advertising streams/links. Domain parking services are provided primarily by domain registrars. However, emerging trends show that domain parking services are now also being provided increasingly by non- registrar domain parking services. Domain parking services use advertising feeds from web advertising services to display ads on parked domain pages. Domain parking service providers offer domain name owners two options for monetizing. One being a “one click lander” and the other a “two click lander”. A landing page is the page where a site visitor first lands on. A one click landing page offers visitors a range of advertising links on a single page. On the other hand the two click landing page first shows up a home page with various category links. A visitor selects a category and is then directed to the specific category of advertising links.

A publisher (domain owner) gets paid for every click on ads deemed valid by the domain parking service. This is termed as EPC (Earnings per Click/ Pay Per Click).Other terms used are CTR or a Click Through Rate. For example, if a site receives 10 page impressions or unique visitors, and 1 click on an ad link, the CTR would be 10%. The base calculation being the ad clicks divided by page views or impressions multiplied by 100.

Domain parking is generally practised by domain owners not intending to develop full scale sites. Most domain parkers fall into the category of domaineers who purchase potential niche domain names for resale. Domain parking proves very useful for these domaineers who profit from ad revenue generated even while their domain names remain unsold. Domain parking also proves useful to website owners planning to develop a site over a long time period. Instead of simply displaying a “site under construction” banner, they can easily monetize their site potential using domain parking services to generate ad revenue till the site actually launches.

Today, domain parking services offer geographically targeted advertising to optimize domain revenue. For example, a site visitor from Germany would view ads specifically for the German/European region. This helps in maximizing the domain potential to the utmost. You might find it hard to believe but advertisers pay decent dollar amounts for ads in niche keywords like debt consolidation, credit cards, mortgage etc. Getting $2-5 per click is a reality and domaineers making $200-300 on a parked domain name is no myth.

Does Linking Multiple Domains Attract a Google Penalty?

Some time ago, creating different domain names and linking them together could generate large number of inbound links to your main website and increase its SERP ranking. However, in the era of penalizing search engine algorithms such as Penguin 2.0, you have to think twice before attempting to do something like this. Linking the various sites in a network together or simply linking domains can now look spammy and attract the wrong kind of attention. In a GoogleWebmasterHelp video, Matt Cutts answered the question as to whether it was possible to link 20 domains together without getting into trouble.

Domain Linking: Best Practices

According to Matt Cutts, it is not a right thing to link 20 domains together if they discuss the same topic. For example, it is better not link 20 domains if they are all talking about the same thing. For instance, linking several domain names for patio-furniture-sets or cheap-Indian-artificial-jewelry could end up as spam. Cutts suggests the following practices for linking domains without getting into trouble:

Link the domain names only if they are different versions of your domain in various countries (For example, Google.co.za (Google version South Africa), Google.fr (Google version France)). Different versions of the domain make sense here.

Do not link to large number of domain names in your footer as they will look spammy.

Have one link to the country locator page from where readers can choose from your different domain versions. Place flags or dropdowns for readers to pick the country of their choice to get to those domains.

Ensure that all links to your domain versions are static HTML links so that Googlebots can follow them and transfer PageRank between them.

Linking in Large Blog Networks

As you know, large blog networks link several blogs together. In such cases, it is possible to find large number of footer links to multiple unrelated blogs. Cutts says that even if you have 10 domains (of blogs) in the network and only few posts in each of them, it is not a good practice to crosslink them together unless you have a solid reason to do so (such as a location issue).

Penguin 2.0 strictly curbs massive cross-linking practices and considers them link spam. Erring websites are penalized. Matt Cutts says that even if you are linking large number of domains together without the intention of cross-linking, Google could view it as a massive cross-linking scheme.

How To Log Into Cpanel

Before you log into your web hosting account’s cPanel control panel, you must open your internet browser. Click on your browser’s address bar and enter the http address of cPanel for your account. The address to your cPanel would have been given to you in your welcome email when you signed up for your web hosting account.

There are two ways to log into cPanel:

1) Using an IP address – This is the only way to access cPanel if you domain hasn’t propagated yet, that is, resolved to the DNS server on your web hosting account.
Example: http://65.98.113.218/cpanel

2) Using your domain name – This can only be done once your domain name has resolved to the DNS server on your web hosting account.
Example: http://www.yourdomainname.com/cpanel

Select one of the two methods above then in your browser’s address bar, type in the cPanel address given to you in your welcome email. Then click the Go button or press enter.

When the login popup appears, enter your username and password as given to you in your welcome email. Then click the OK button.

That’s all there is to it. You are now logged into cPanel and can begin to setup email addresses, add-on domains, databases, shopping carts, and dozens of other features.